If you’re considering outsourcing your marketing, there’s probably one question fairly high on your list: How much does a digital marketing agency cost? You’d think there would be a straightforward answer. There isn’t. You can find agencies charging less than £1,000 a month and others charging £10,000, £20,000 or considerably more. And frustratingly, plenty of…
Manufacturing lead generation is becoming increasingly competitive. Buyers are researching suppliers differently, search engines are evolving rapidly, and AI-powered search tools are changing how manufacturing businesses are discovered online. For many manufacturers, relying purely on referrals, exhibitions, or outbound sales activity is no longer enough to maintain a healthy pipeline. The buying journey has changed…
SEO for manufacturing companies is becoming increasingly important for businesses as more buyer’s research suppliers, services, and solutions online before ever speaking to a sales team. The way manufacturers generate enquiries has changed significantly over the last few years. Traditional sales methods like exhibitions, referrals, outbound prospecting, and trade networking still have value, but they…
Getting your website generating leads is one of the biggest challenges businesses face. Many companies invest heavily in a new website, SEO campaigns, content marketing, or digital advertising, only to find that enquiries remain low and conversions fail to improve. The frustrating part is that the business itself may actually be excellent. You might offer…
AI search optimisation is quickly becoming one of the most important parts of digital marketing in 2026. If your business relies on being found online, whether that’s through Google, LinkedIn, or industry searches, the way people discover companies is changing rapidly. Traditional SEO still matters, but buyers are no longer only typing short keywords into…
Your engineering company website has a much bigger job to do in 2026 than simply looking professional online. Today, your website is often the very first interaction somebody has with your business. Before a prospect speaks to your team, requests a quote, or books a meeting, they are researching online. They are comparing suppliers, reviewing…
SEO services are still absolutely worth investing in during 2026, but the way businesses approach SEO has changed dramatically. A few years ago, SEO was often viewed purely as a way to improve Google rankings. Businesses focused heavily on keywords, backlinks, and trying to appear at the top of search results. While those things still…
A B2B website in 2026 needs to do far more than simply look professional. Your website is often the first interaction a potential customer has with your business. Before somebody contacts your team, requests a quote, or books a meeting, they are researching online. They are comparing suppliers, reviewing expertise, checking credibility, and trying to…
If you’re a manufacturer trying to make sense of social media, you’re not alone. Most businesses we speak to are either doing very little or doing a bit of everything without seeing any real return. A few posts here and there. A company update when something happens. Then nothing. And when it doesn’t lead to…
If your manufacturing business isn’t getting enquiries through your website, it’s rarely because of the website itself. More often, it’s because the right people simply aren’t finding you. That’s where SEO for manufacturers comes in. Not as a technical exercise. Not as a box to tick. But as a way to get your business in…
If you’re a manufacturer trying to generate leads, you’ve probably felt it, marketing can feel like a lot of effort for very little return. You’ve got a website. You might be posting on social. Maybe you’ve even tried email campaigns or paid ads. But nothing really seems to translate into proper conversations with the right…
If you’re running a B2B business, chances are you’re putting real effort into your website. You’ve invested in SEO, maybe some paid ads, perhaps a LinkedIn campaign or two. People are landing on your pages. And then….nothing. No enquiry, no contact form, no call. Here’s the uncomfortable truth: that’s completely normal. And it’s also a…
TL;DR Your manufacturing website isn’t just a digital brochure; it’s often the first (and sometimes only) interaction potential buyers have with your company before they decide whether to contact you or your competitor. Most manufacturing sites are built around what the company wants to say rather than what buyers need to know, which creates friction…
TL;DR Most marketing agencies lock you into predefined packages that force you to pay for services you don’t need or constantly negotiate separate projects for services you do need. There’s a better way: pay one fixed monthly cost and gain access to a complete marketing team offering every service, content, video, SEO, PPC, social media,…
Email marketing remains one of the most effective and affordable ways for Manchester-based businesses and SMEs to reach new customers, nurture relationships, and grow revenue. Whether you’re just starting email marketing or want to improve your email outreach, this guide delivers everything you need to know — including UK compliance, powerful tools, strategy tips, and…
When setting up your online presence, choosing the right domain and managing your DNS (Domain Name System) are vital steps. A reliable domain management service ensures your business domain names are secure, functional, and represent your brand professionally. Whether looking to buy a domain name for your startup or need expert help with domain registration…
Greenlight Web is one of many excellent digital marketing companies in Manchester, at last count over 150, so how do you choose? The key point to note is that no agency can claim to be the best at everything: some agencies are stronger at design and build of websites, others specialise in SEO services or…
Meta ads are the amalgamation of PPC (Pay-per-click) across all the owned Meta platforms, such as Facebook, Instagram, Messenger, and WhatsApp. With over 3 billion users across the Meta family of products, it is easy to see why there is an audience for most businesses to pursue through PPC. Currently, there are no paid advertisements…
What is Google Search Console? Google Search Console (GSC) is a free tool offered by Google that gives website owners, web admins, SEO specialists, and content creators the ability to monitor and improve their website’s performance and Google search results. It provides a wealth of information and tools to help you understand how Google perceives…
Are you struggling to attract organic traffic to your website? Wondering how to improve your website’s visibility and search engine rankings? The answer lies in on-page Search Engine Optimisation, or SEO. Many website owners focus solely on off-page SEO strategies, such as backlinking and social media promotion. But did you know optimising your website’s on-page…
After many years of helping clients rebrand or launch new services the Greenlight Web team are proud to be marketing one of our own Greenlight Innovates brands, JIM Jobs in Manchester In the highly competitive Job Board market our solution appears unique, totally focussed on a single Geographic area of Manchester. Most job boards build…
Lots of conversation goes on around the use of Social Media and its potential impact on website traffic, so we thought it would be useful to investigate for real evidence. We started with the question “Is there correlation between LinkedIn posts and website visitors and what factors influence the correlation?” and put this into ChatGPT.…
To an untrained eye, you may think WordPress is one simple product. But make the mistake of going to the wrong website extension and you can find yourself with the wrong WordPress product that you hoped for. Both wordpress.com and wordpress.org are both offered through the WordPress foundation, an open-source project to help build the…
We have put together a professional, easy to follow tips guide on what to consider when creating your own website. It is a guide that strips down to ten fundamental points of what you need to consider when creating and maintaining a website and making it an effective tool for your business. To provide a…
Gutenberg Enhancements Gutenberg is following a four-phase roadmap that will touch major pieces of WordPress. WordPress is always evolving and currently work is specifically underway on the second phase of the Gutenberg project. The goal of this project is to provide a greater web presence for people wanting to start businesses, which WordPress has been doing since…
Joining Greenlight Web I initially chose to enter web development due to the continuous learning opportunities that inherently comes with the industry. Especially as in my previous job, I felt as if I had learned all that there was to know within just three years. Having had coding experience from high school and a passion…
For those outside of the web industry, you may have no idea what WordPress is. You may not even know what a CMS is. But here at Greenlight Web, it is our bread and butter. WordPress, our speciality CMS platform of choice, provides the backbone of our professional website services to clients up and down the…
Getting your foot in the door is perhaps the hardest stage of anyone wanting to start their career. You may have gone through roles that didn’t quite fit what you were looking for long term. Or perhaps, you are fresh-faced and ready to take on your passion. Greenlight Web is here to break down what…
What is SSL Certification? An SSL Certificate is a digital certificate that authenticates a website’s identity and enables an encrypted connection. SSL stands for Secure Sockets Layer, a security protocol that creates an encrypted link between a web server and a web browser. SSL Certificates protect your sensitive information such as credit card information, usernames, passwords etc.…
A responsive website is a great way to reach customers on all devices. It doesn’t matter what industry you’re in – having your website accessible on any device will give your company the competitive edge it needs in this digital age. The idea now is to create a website that will be able to adapt quickly and…
Blogs are one of the most popular ways for businesses and people to share their thoughts and opinions with others. It is also one of the easier ways to create brand awareness and become an authority in your business sector. This article will show you how to create an SEO friendly blog post in a…
The homepage is the single most important page of any website, even more so than landing pages or your own store. The homepage is a window into your business and sets the branding for your company, it is often the most visited page and is where first impressions count. Therefore, we are talking about the…
Social media marketing has very quickly become an essential business tool for companies that allows them to use social media platforms to connect and engage with their target market, potential customers, and existing ones. Billions of people are active on social media and no matter who your target market is, there are thousands and thousands…
At the moment, with so many new businesses being created through the pandemic but also plenty of existing companies struggling, it is crucial that companies fully utilise their IT, Telecoms, and Digital Marketing. Below, Greenlight have highlighted how our group can help your company start 2021 right! Greenlight Computers Now is the perfect time to…
One question that I get from clients whenever we talk about the importance of good design when creating a website is, ‘What is the difference between UI and UX design and how do the two elements A – play a part in engaging users, getting them to spend time on your site, and B –…
75% of the World is now Working from Home, physical meetings are off the agenda, so your Digital Marketing is where you will be seen (or not). • Don’t sit there with an Unsecure website, nobody will call you. • If you have products to sell why not package them up and sell them through…
