Digital Marketing
Greenlight Web is an agency with a very strong digital marketing toolset, working with clients on a multi-media approach through the internet and other platforms.
Introduction to digital marketing
The marketing mix for most businesses will include a commitment to digital marketing for enhanced visibility and lead generation. Digital marketing comes in many forms, and we will discuss those used regularly by our team, but we love nothing more than discovering a new channel to market in the digital world.
Tools such as Google Analytics and Google Search Console provide almost instant feedback on the success of your digital marketing efforts, a major advantage over traditional non-digital methods.
Digital marketing options for business
Your product or service may be so compelling or unique that digital marketing is not needed but for most businesses increasing visibility to the target audience and generating leads is an essential life blood. To keep it simple we have created some introductory details below and links to more in depth examples of our work.
Search Engine Optimisation (SEO)
Search Engine Optimization (SEO) is the process of optimising a website or online content to increase its visibility and ranking in search engine results pages (SERPs). The ultimate goal of SEO is to drive organic (non-paid) traffic to a website by improving its relevance and authority in relation to specific search queries. This involves optimising various on-page and off-page elements, such as content, keywords, meta tags, site structure, backlinks, and technical aspects, to align with search engine algorithms and user intent. Effective SEO strategies aim to enhance user experience, increase website accessibility and authority, and ultimately improve search engine rankings, leading to higher visibility, traffic, and conversions.
It is all well and good having a fancy looking beautifully designed website, but without proper page structuring a website may never rank well. What is commonly referred to as PageRank, Greenlight Web have years of experience and plenty of customers who rely on our SEO expertise to improve the page ranking of key pages, this could pay for itself numerous times over as ranking highly will lead to an increase in leads and in turn conversions for our clients.
Content Development
A good website is a live website with regular updates and new relevant content for the user base to learn from.
The Greenlight Web team don’t profess to know about all of our client worlds, and we rely on them for good content. Where we do have the expertise is in knowing the best way to position the content and associate it with other content to build on the story.
We occasionally need to support our clients and have established a good network of freelance content writers and with the arrival of AI you have an army of digital content writers at your fingertips. Content originality is the new battleground between the search engines and a website overly reliant on AI content will suffer when trying to get pages indexed, use AI sparingly to validate your own content.
Video & Multimedia
Society has changed, books have moved to audio and story telling has moved more and more to video. Building your brand is about story telling and a video can be hugely effective in engaging potential customers.
The Greenlight Web team advises clients on the best use of video content and where it should reside: the 10 second burst on TikTok, the elevator pitch on the website, the extend explanation on a YouTube channel or the first day at work video on LinkedIn all have the potential to keep your brand in view.
Email Marketing – design that delivers conversions
The number one rule in marketing is to talk to your audience! If you’re not having conversations with your customers on a regular basis, you can be sure that your competitors are.
Professionally designed email marketing campaigns efficiently, quickly and cost effectively deliver your messages to your audience, be it simple tactical messages or crafted strategic campaigns, our email designers work with you to build emails that engage, excite and attract response.
Greenlight Web, working hand in hand with ‘Campaign Monitor’, a leading player in the delivery of high-performance email campaigns, offers exceptional performance metrics to track your reach with each message.
Paid Search – accelerating your lead generation
With the aid of Pay-Per-Click (PPC) advertising, you can attract new customers from anywhere online. PPC is a vastly utilised marketing avenue to put yourselves in front of audiences that would otherwise not have heard from you.
The best place to start with PPC is with your strategy and defining exactly who you are trying to target. For instance, what age is your typical customer? What do they read? Where do they go for their news? How well off are they? Where do they live? All these questions and more, best define your target market, even if just for that initial foot in the door to start a wider project upsell.
With a defined target market and a budget to match, you can watch as the analytics show the growth to best optimise your business. But prepare your landing pages first. PPC can be costly, so why bring users back to a poor website and put them off? We can help you at both ends.
Short bursts of PPC can work to launch new products or services, but the real benefits of a new opportunity pipeline come with regular viewing and trust.
Greenlight Web will work with you to plan and construct landing pages, build enticing ads and segment the target audience.
The Greenlight Web team delivers digital marketing programs every day, not all are successful initially, but the learning is always consolidated. Could your business benefit from our knowledge and generate the leads you need to grow?
Confidential consultations are free of charge with Greenlight Web.
Social Media Marketing – choose your channel wisely
The Greenlight Web team uses most of the major social media platforms daily for our clients and our digital marketing activities. Although we are like builders, clients always come first!!
LinkedIn – a great platform for engaging B2B professionals, tends to need a more serious tone of voice.
Instagram – very pictorial and social, great if you want to show art or sport type services where regular pictures tell the story.
YouTube – wonderful platform for training companies or process businesses who want to showcase their skills and knowledge.
TikTok, Pinterest, Facebook, WhatsApp, X (twitter) are all being used by businesses to try and reach their target audience.
With Greenlight Web we will advise on the best social media platforms to achieve your objectives and assist with designing and delivering your story.
Read more about Social Media Marketing with Greenlight Web