DIGITAL
EDGE
B2B MARKETING TIPS & INSIGHTS FROM THE TEAM AT GREENLIGHT WEB
ISSUE 2 - Festive Edition!
DIGITAL
EDGE
B2B MARKETING TIPS & INSIGHTS FROM THE TEAM AT GREENLIGHT WEB
ISSUE 2
Festive Edition!
What is Branding? And why you should care!
‘Branding’ from a business perspective, is of course a huge topic of conversation and has existed for centuries going back to times when simple brands were used purely to determine ownership. In the modern era and in its most stripped back form, we can characterise the word ‘Brand’ as being the ‘defining’ or ‘unique’ feature that sets a business apart from its competitors. In other words, your brand defines the unique way you do what you do and is the story you tell your audience at every communication touchpoint.
Click the links below to find out what’s involved when creating a brand for your business, and importantly, the 10 most important steps you should take to help make your business brand a success.
What is Branding? And why you should care!
‘Branding’ from a business perspective, is of course a huge topic of conversation and has existed for centuries going back to times when simple brands were used purely to determine ownership. In the modern era and in its most stripped back form, we can characterise the word ‘Brand’ as being the ‘defining’ or ‘unique’ feature that sets a business apart from its competitors. In other words, your brand defines the unique way you do what you do and is the story you tell your audience at every communication touchpoint.
Click the links below to find out what’s involved when creating a brand for your business, and importantly, the 10 most important steps you should take to help make your business brand a success.
Introducing Lithobee, the UK's Premier Wall Art Specialists!
Lithobee stands as an online emporium specializing in framed printed wall art. They are a dedicated team operating out of the City of Manchester and are completely committed to printing and framing ‘awesome artwork!’
The Greenlight Web team are thrilled to have been appointed to help boost awareness of the Lithobee brand at a key period for the business as they transition from their present customer facing position within Amazon, towards a new and additional stand-alone platform, Lithobee.com
Key to future success will be the building of a completely new audience which will be achieved via a range of social media marketing campaigns, PPC and SEO/web related services. They are a great client to work with and boast really high-quality products. As Lithobee are the Premier UK based Wall Art Company it really does make sense from an environmental perspective to Shop local. Shop Sustainable. Shop Lithobee.com
Introducing Lithobee, the UK's Premier Wall Art Specialists!
Lithobee stands as an online emporium specializing in framed printed wall art. They are a dedicated team operating out of the City of Manchester and are completely committed to printing and framing ‘awesome artwork!’
The Greenlight Web team are thrilled to have been appointed to help boost awareness of the Lithobee brand at a key period for the business as they transition from their present customer facing position within Amazon, towards a new and additional stand-alone platform, Lithobee.com
Key to future success will be the building of a completely new audience which will be achieved via a range of social media marketing campaigns, PPC and SEO/web related services. They are a great client to work with and boast really high-quality products. As Lithobee are the Premier UK based Wall Art Company it really does make sense from an environmental perspective to Shop local. Shop Sustainable. Shop Lithobee.com
OUR NEWS
100% INCREASE IN LINKEDIN FOLLOWERS IN 3 MONTHS
The Greenlight Web team are completely focussed on the growth of their clients through great marketing and occasionally we step back and look at our own gaps to see where improvements can be made.
In 2023 we created a new website that showcases our work and demonstrates the breadth of skills the team has https://www.greenlightweb.co.uk/our-work/
Increasing LinkedIn Followers is directly linked to increased business leads or at least that is how it has worked for us and many of our B2B trading clients.
LinkedIn followers research suggests that growth has many benefits including:
Enhanced Visibility and Brand Awareness
Credibility and Trust
Networking and Relationship Building
Content Distribution
Recruitment and Talent Acquisition
OUR NEWS
100% INCREASE IN LINKEDIN FOLLOWERS IN 3 MONTHS
The Greenlight Web team are completely focussed on the growth of their clients through great marketing and occasionally we step back and look at our own gaps to see where improvements can be made.
In 2023 we created a new website that showcases our work and demonstrates the breadth of skills the team has https://www.greenlightweb.co.uk/our-work/
Increasing LinkedIn Followers is directly linked to increased business leads or at least that is how it has worked for us and many of our B2B trading clients.
LinkedIn followers research suggests that growth has many benefits including:
Enhanced Visibility and Brand Awareness
Credibility and Trust
Networking and Relationship Building
Content Distribution
Recruitment and Talent Acquisition
The Academy of Pharmaceutical Sciences (APS) is a UK-based professional membership body for Pharmaceutical Scientists. The APS represents individuals and organisations from around the globe, throughout their development, in the delivery of excellence in the Pharmaceutical Science sector.
The Challenge for Greenlight was to develop a website and new brand logo that not only presented the APS as the perfect partner for individuals and organisations within this sector, but also offered an opportunity for the APS to maximise its membership growth potential via an improved website user experience and the development of social media marketing and newsletter campaigns.
The Academy of Pharmaceutical Sciences (APS) is a UK-based professional membership body for Pharmaceutical Scientists. The APS represents individuals and organisations from around the globe, throughout their development, in the delivery of excellence in the Pharmaceutical Science sector.
The Challenge for Greenlight was to develop a website and new brand logo that not only presented the APS as the perfect partner for individuals and organisations within this sector, but also offered an opportunity for the APS to maximise its membership growth potential via an improved website user experience and the development of social media marketing and newsletter campaigns.
Within this edition, we have selected 2 further topics to help build our community and share industry insights to give you a ‘digital edge’:
'HOW TO CREATE AN SEO FRIENDLY BLOG POST'
Blogs are one of the most popular ways for businesses and people to share their thoughts and opinions with others. It is also one of the easier ways to create brand awareness and become an authority in your business sector. Here are a few simple steps to help guide the structure of your blog posts.
Find a suitable topic
It’s better to create topical posts that discuss key issues, or posts that enable you to offer solutions. This way search engines will understand the context of your post and you should have more chance of ranking for content keywords. Ideally, you want to solve a problem or answer a question. Popular types of posts are: Informative – How tos, Lists, Tips, Guides and FAQ’s.
Structure your post
Break up your content into easy-to-read sections (subtopics). Big blocks of text are not very interesting or attention-grabbing. Arrange your content in subtopics with good subheadings and images to get much more “dwell time”. The amount of time visitors stay on a page is a ranking factor.
Do your keyword Research
Now that you have the outline of your post, we need to find the keywords that you will want to rank for. Ranking keywords help the search engines find and understand what your content is all about.
Find a suitable focus keyword to cover the topic of your post. Include the focus keyword or variations of it in your subheadings. Then find suitable and related keywords to include within your content. There are many free and paid for keyword research tools available online. Google Keyword Planner is one example.
Optimise to be Search Engine Friendly (WordPress)
Your WordPress site should have an SEO plugin installed and configured to deal with the basic SEO settings. There are quite a few available and most will do a great job. The 2 most popular SEO Plugins are Yoast and Rankmath. They are easy to install and configure. Installing one of these plugins with basic settings will improve the way search engines crawl and index your site.
If you want to improve on the default optimisation settings for your post, go to the SEO section of your post and follow the recommendations.
Promote your content
Always promote your blog post. Social media and email marketing are the most popular routes to building engagement. Why not start a newsletter and promote your latest blog post to your subscribers?
Introducing Google Search Console
Google Search Console is a free tool by Google.
It empowers webmasters to manage, monitor, and troubleshoot their site’s presence in Google Search results.
It offers insights into how Google indexes and views a site, aids in optimising Googlebot’s crawling process, and helps address indexing issues or manual actions.
Additionally, Search Console provides tools to bolster content visibility in search results, rectify indexing problems, and identify traffic-driving search queries.
Using Google Search Console is vital for comprehending and enhancing a website’s performance in Google Search, leading to improved organic traffic and heightened site visibility.
Within this edition, we have selected 2 further topics to help build our community and share industry insights to give you a ‘digital edge’:
'HOW TO CREATE AN SEO FRIENDLY BLOG POST'
Blogs are one of the most popular ways for businesses and people to share their thoughts and opinions with others. It is also one of the easier ways to create brand awareness and become an authority in your business sector. Here are a few simple steps to help guide the structure of your blog posts.
Find a suitable topic
It’s better to create topical posts that discuss key issues, or posts that enable you to offer solutions. This way search engines will understand the context of your post and you should have more chance of ranking for content keywords. Ideally, you want to solve a problem or answer a question. Popular types of posts are: Informative – How tos, Lists, Tips, Guides and FAQ’s.
Structure your post
Break up your content into easy-to-read sections (subtopics). Big blocks of text are not very interesting or attention-grabbing. Arrange your content in subtopics with good subheadings and images to get much more “dwell time”. The amount of time visitors stay on a page is a ranking factor.
Do your keyword Research
Now that you have the outline of your post, we need to find the keywords that you will want to rank for. Ranking keywords help the search engines find and understand what your content is all about.
Find a suitable focus keyword to cover the topic of your post. Include the focus keyword or variations of it in your subheadings. Then find suitable and related keywords to include within your content. There are many free and paid for keyword research tools available online. Google Keyword Planner is one example.
Optimise to be Search Engine Friendly (WordPress)
Your WordPress site should have an SEO plugin installed and configured to deal with the basic SEO settings. There are quite a few available and most will do a great job. The 2 most popular SEO Plugins are Yoast and Rankmath. They are easy to install and configure. Installing one of these plugins with basic settings will improve the way search engines crawl and index your site.
If you want to improve on the default optimisation settings for your post, go to the SEO section of your post and follow the recommendations.
Promote your content
Always promote your blog post. Social media and email marketing are the most popular routes to building engagement. Why not start a newsletter and promote your latest blog post to your subscribers?
Introducing Google Search Console
Google Search Console is a free tool by Google.
It empowers webmasters to manage, monitor, and troubleshoot their site’s presence in Google Search results.
It offers insights into how Google indexes and views a site, aids in optimising Googlebot’s crawling process, and helps address indexing issues or manual actions.
Additionally, Search Console provides tools to bolster content visibility in search results, rectify indexing problems, and identify traffic-driving search queries.
Using Google Search Console is vital for comprehending and enhancing a website’s performance in Google Search, leading to improved organic traffic and heightened site visibility.
Greenlight Web Vacancies
We are not currently looking to add to our team.
We are however looking for acquisition opportunities where agencies or specialists can add relationships, skills and expertise to our growing team.
Thanks for reading our first newsletter and any feedback would be very welcome: good, bad or ugly!!
All the best with your marketing endeavours.
the team at Greenlight Web
Greenlight Web Vacancies
We are not currently looking to add to our team.
We are however looking for acquisition opportunities where agencies or specialists can add relationships, skills and expertise to our growing team.
Thanks for reading our first newsletter and any feedback would be very welcome: good, bad or ugly!!
All the best with your marketing endeavours.
the team at Greenlight Web
We will be closed for a number of days over the festive period as follows.
December 25th & 26th 2023
January 1st 2024
Our offices will be open in between Christmas and New Year; however, a number of the team will be away on annual leave for this period. We will be resume normal services on Tuesday the 2nd of January 2024
We will be closed for a number of days over the festive period as follows.
December 25th & 26th 2023
January 1st 2024
Our offices will be open in between Christmas and New Year; however, a number of the team will be away on annual leave for this period. We will be resume normal services on Tuesday the 2nd of January 2024
