TL;DR AI assistants like ChatGPT, Claude, and Google’s AI search are changing how buyers find engineering suppliers. Instead of browsing search results, procurement officers now ask AI for direct recommendations and the AI gives them one or two firms, not a list of ten. If your website describes your capabilities in generic marketing terms (“state-of-the-art…
Over the past year, Google has rolled out significant updates to its consent management framework, culminating in Consent Mode v2. For businesses in the UK, understanding and implementing these changes is now crucial for accurate analytics and effective advertising. This post is about why this update happened and what it means for your business. Why…
Over the past 12 months (May 2024-2025), Google Search has experienced a slight but notable decline in market share, with its global share dropping below 90% for the first time in a decade, reaching around 89.7% by the end of 2024. In the UK, the decline was even more modest, from 94.42% in August 2024 to…
Meta ads are the amalgamation of PPC (Pay-per-click) across all the owned Meta platforms, such as Facebook, Instagram, Messenger, and WhatsApp. With over 3 billion users across the Meta family of products, it is easy to see why there is an audience for most businesses to pursue through PPC. Currently, there are no paid advertisements…
What is Google Search Console? Google Search Console (GSC) is a free tool offered by Google that gives website owners, web admins, SEO specialists, and content creators the ability to monitor and improve their website’s performance and Google search results. It provides a wealth of information and tools to help you understand how Google perceives…
DIGITAL EDGE B2B MARKETING TIPS & INSIGHTS FROM THE TEAM AT GREENLIGHT WEB ISSUE 2 – Festive Edition! GET IN TOUCH DIGITAL EDGE B2B MARKETING TIPS & INSIGHTS FROM THE TEAM AT GREENLIGHT WEB ISSUE 2 Festive Edition! GET IN TOUCH Digital Edge – the marketing newsletter from Greenlight Web provides company updates, hints and…
The Greenlight Web team are completely focussed on the growth of their clients through great marketing and occasionally we step back and look at our own gaps. In 2023 we have created a new website that showcases some of our work and demonstrates the breadth of skills the team has https://www.greenlightweb.co.uk/our-work// The table below shows…
DIGITAL EDGE B2B MARKETING TIPS & INSIGHTS FROM THE TEAM AT GREENLIGHT WEB ISSUE 1 GET IN TOUCH DIGITAL EDGE B2B MARKETING TIPS & INSIGHTS FROM THE TEAM AT GREENLIGHT WEB ISSUE 1 GET IN TOUCH Digital Edge – the marketing newsletter from Greenlight Web provides company updates, hints and tips, latest trends, client success…
This week the team Greenlight Computers had a stand at Alderley Park Suppliers Fair. Alderley Park is one of the Greenlight office locations and primarily hosts businesses from the science and pharmacy industry, one of our specialities, which meant it was the ideal place to get some new clients and learn a bit more about what goes…
As long-term sponsors, Greenlight Web have attended many of MBH’s highly popular B2B networking events and at the most recent event, at the Mercure Manchester Piccadilly Hotel, our very own relationship manager Leah Bentley did a short presentation about the great things we do at Greenlight Web as well as enlightening the attendees of our various…
We have put together a professional, easy to follow tips guide on what to consider when creating your own website. It is a guide that strips down to ten fundamental points of what you need to consider when creating and maintaining a website and making it an effective tool for your business. To provide a…
Joining Greenlight Web I initially chose to enter web development due to the continuous learning opportunities that inherently comes with the industry. Especially as in my previous job, I felt as if I had learned all that there was to know within just three years. Having had coding experience from high school and a passion…
