On top of current trends
The web is changing all the time. From Flash disappearing to Comic Sans being fell by the wayside. Everything in the webspace is moving forward at an accelerating pace. At a time where a website is as important, if not more important than your literal shop window, you need your website to be current.
Staying on top of trends doesn’t mean a new lick of paint, but also keeping up to date with new technologies to push your website to the next level. Webp image formats, for example, are a great way of improving site speed ten-fold, without much difference noticed by the visitors of your site.
Ranking high in search engine results
Continual improvement is a cornerstone of web design companies. Greenlight Web for instance, often review clients websites to see what could be improved, and where times have changed for certain technologies – take responsive websites for instance, as the world turns mobile!
Google is at the forefront of where the web is going, as they have such a commanding position in the webspace (with 82.5% of all search traffic going through their engine*). At a digital marketing agency like Greenlight Web, it’s in our DNA to make websites that perform. We continually review our clients’ performance and where opportunities can be had to land higher on the Google search results board.
If you are interested in learning more about our services, get in touch today. We are available to discuss what is needed for your website project and where we can add real value.