Event Display – attracting & engaging visitors, enabling you to stand out in the crowd
Creating a successful event presence involves a strategic blend of design, functionality, and focused brand messaging.
From the simplest of pull-up graphics to bespoke build stands, the primary
goal is to attract and engage visitors, clearly communicating your brand’s
message and ultimately, generate leads or sales for your business. When
planning an exhibition stand or large format graphic for your up and coming
event, it’s essential to consider the space available, your target audience, and
your core messaging – conveying values & USP’s over your competitors.
Engaging visitors can be achieved by providing interactive elements that invite participation. Lead generation is a significant goal, with your stand designed to
collect information and facilitate ‘follow-up’ with potential clients. Showcasing
products or services effectively is paramount, highlighting key offerings in an
appealing manner.
Exhibition/Event stand options
- Roller banners: Lightweight and highly portable
- Pop up stands: Impressive visual impact and ease of use
- Fabric stands: Utilising tension fabric stretched over a frame, to create smooth and vibrant graphics.
- Gantry stands: Robust and versatile exhibition structures
- Modular Exhibition Stands: Stands designed with components that can be reconfigured to fit different spaces and needs
- Shell Scheme Stands: Providing exhibitors with a ready-made structure including basic frames and walls
- Custom Exhibition Stands
Offers a unique and highly impactful presence at trade events - Table Top Stands
Ideal for events with limited space - Flags and free standing displays
Adding an element of movement and height to your exhibition setup
Roller Banners
Also known as pull-up banners or retractable banners, are a staple in exhibition displays due to their versatility and ease of use. One of the most significant benefits of roller banners is their portability. They are lightweight and compact, making them easy to transport to and from events. Setup is quick and straightforward—simply extend the banner from its base, and it’s ready to display. This simplicity saves valuable time, allowing exhibitors to focus on engaging with visitors.
Pop-up Stands
Pop-up stands are another popular choice for exhibitions due to their impressive visual impact and ease of use. These stands are designed with a collapsible frame that expands to create a large display area. The graphics, usually printed on fabric or vinyl, attach to the frame, providing a seamless and professional look.
The primary advantage of pop-up stands is their size and presence. They create a significant visual impact, drawing visitors to your booth. Despite their size, they are relatively easy to transport and set up. The collapsible frame is lightweight, and the entire stand can be packed into a portable case. This combination of impact and convenience makes pop-up stands a favorite among exhibitors.
Fabric Stands
Fabric stands offer a modern and sleek alternative to traditional exhibition displays. These stands utilize tension fabric stretched over a frame, creating smooth and vibrant graphics. One of the main benefits of fabric stands is their high-quality, wrinkle-free appearance, which enhances your brand’s professionalism. Fabric stands are lightweight and easy to assemble, often requiring no tools. The graphics can be easily swapped out, allowing for quick updates or customisation for different events. Additionally, fabric stands are durable and can be washed if they become dirty, maintaining their pristine appearance over multiple uses.
Gantry Stands
Gantry stands are robust and versatile exhibition structures that can support heavy graphics and interactive displays. These stands are constructed from modular metal frames, which can be configured into various shapes and sizes to fit different exhibition spaces. The strength of gantry stands allows for the incorporation of elements like large screens, lighting, and shelving. The modular nature of gantry stands provides flexibility in design. You can create an open and inviting space or a more enclosed, focused area depending on your needs. This adaptability makes gantry stands suitable for a wide range of industries and exhibition purposes, from product launches to brand showcases.
In conclusion, The Greenlight team works with a number of Exhibition partners to deliver tailored display solutions that fit your budgets and requirements.
In partnership with our clients we create stand designs and graphics that effectively communicate your brand messaging and engage with visitors. Each type of display, from roller banners to gantry stands, offers unique benefits that can be leveraged to create a memorable and impactful exhibition or event for brands as well as your customers and prospects.
Modular Exhibition Stands
Modular exhibition stands offer a level of flexibility that is hard to match. These stands are designed with components that can be reconfigured to fit different spaces and needs, making them ideal for businesses that attend a variety of events. Modular stands are reusable, which reduces long-term costs and makes them a sustainable option. They are highly customizable, allowing you to tailor the design with different graphics and accessories to align with your branding. The ease of assembly is another significant benefit, as they typically require no tools or technical skills to set up, saving time and effort.
Shell scheme stands
Shell scheme stands provide exhibitors with a ready-made structure, which is often included in the event package. This structure, which includes basic frames and walls, offers a cost-effective solution by reducing additional setup costs. These stands are customizable, allowing businesses to personalize them with graphics, furniture, and lighting to create a unique look. The quick setup time is a major advantage, as the provided structure means less time spent on installation. The uniform appearance of shell scheme stands across the exhibition floor also contributes to a clean and organized look, which can be appealing to visitors.
Custom Exhibition Stands
Custom exhibition stands are designed to offer a unique and highly impactful presence at trade events. These stands are tailored specifically to your brand, ensuring that you stand out from the competition. Extensive customization options allow for a high degree of creativity in graphics and layout, providing numerous branding opportunities. Custom stands are designed to meet specific marketing objectives and space requirements, making them versatile and effective. The high-impact, attractive design of custom stands helps draw more visitors, conveying a professional image and a strong commitment to your brand.
Table Top Stands
Tabletop stands are ideal for events with limited space or smaller-scale displays. They are compact and portable, making them easy to transport and set up. Tabletop stands are an affordable solution that still allows for effective displays. They can be branded with your graphics and messaging, providing a professional appearance. Their versatility makes them suitable for various types of events and settings.
Flags and free standing displays
Flags and free-standing displays add an element of movement and height to your exhibition setup, making them highly effective for outdoor events or large exhibition halls. Flags are particularly eye-catching as they flutter in the wind, drawing attention from a distance. They are easy to set up, lightweight, and come in various shapes and sizes, including teardrop and feather styles.
Free-standing displays, which can include items like standalone kiosks or informational totems, provide additional opportunities to engage visitors. These displays are versatile and can be placed strategically around your exhibition space to direct traffic, provide information, or highlight key products or services. Their standalone nature means they can be moved and repositioned as needed, adding flexibility to your exhibition layout.
