Picture this! A Marketing Strategy that Increases Revenue by nearly 200%
Picture this! A Marketing Strategy that Increases Revenue by nearly 200%
Our Services
- Marketing Strategy
- Digital Campaigns Design & Development
- LinkedIn Marketing
- Social Media Marketing Facebook, Instagram & Pinterest
- PPC Campaigns design & creation
- Video production & Editing
About Lithobee
The Brief
Lithobee is a relatively new brand and operates online in an extremely competitive market place. They have a number of key competitors, most of whom are non UK based.
Key to the success of the brand is the identification of, and engagement with, a totally new ‘framed art’ purchasing audience. A database of contacts would need to be established so that interested parties can be marketed towards, with a view to turning as many as possible into purchasing customers.
Our Approach
As Lithobee is a brand relatively new to the market, our key goals were firstly to create awareness around the brand and then, create an interest in the extensive product range offering. We also established new features to aid the collection of visitor contact details, with a view to building a brand new contacts database for future marketing purposes. We also implemented the following:
- Website adjustments to resolve UX and SEO related issues
- Brand awareness campaigns to increase visitors to the site
- A quarterly newsletter’ with subscribe button on the homepage
- SEO and key word strategies
- Regular blog posting around a predetermined list of ‘art’ related topics
- PPC and social media campaigns around events and key dates within the calendar
- New website content in the form of promotional videos and Blog posts
Our Services
- Marketing Strategy
- Digital Campaigns Design & Development
- LinkedIn Marketing
- Social Media Marketing Facebook, Instagram & Pinterest
- PPC Campaigns design & creation
- Video production & Editing
About Lithobee
The Brief
Lithobee is a relatively new brand and operates online in an extremely competitive market place. They have a number of key competitors, most of whom are non UK based.
Key to the success of the brand is the identification of, and engagement with, a totally new ‘framed art’ purchasing audience. A database of contacts would need to be established so that interested parties can be marketed towards, with a view to turning as many as possible into purchasing customers.
Our Approach
As Lithobee is a brand relatively new to the market, our key goals were firstly to create awareness around the brand and then, create an interest in the extensive product range offering. We also established new features to aid the collection of visitor contact details, with a view to building a brand new contacts database for future marketing purposes. We also implemented the following:
- Website adjustments to resolve UX and SEO related issues
- Brand awareness campaigns to increase visitors to the site
- A quarterly newsletter’ with subscribe button on the homepage
- SEO and key word strategies
- Regular blog posting around a predetermined list of ‘art’ related topics
- PPC and social media campaigns around events and key dates within the calendar
- New website content in the form of promotional videos and Blog posts
Our Solution
Brand awareness campaigns
After a period of market research, it was established that Lithobee, is the only ‘framed wall art provider’ within the top five providers in the UK, that is 100% UK based. This allowed us to position Lithobee as ‘The Premier UK Based Wall Art Company’
Lithobee are committed to sustainability with frames crafted from recycled polystyrene. Being solely UK based – we focused campaign messaging around ‘shopping locally’ and ‘sustainability’. To aid brand recognition, we utilised the yellow, Grey and black colours within ongoing Lithobee awareness campaign messaging.
Our Solution
Brand awareness campaigns
After a period of market research, it was established that Lithobee, is the only ‘framed wall art provider’ within the top five providers in the UK, that is 100% UK based. This allowed us to position Lithobee as ‘The Premier UK Based Wall Art Company’
Lithobee are committed to sustainability with frames crafted from recycled polystyrene. Being solely UK based – we focused campaign messaging around ‘shopping locally’ and ‘sustainability’. To aid brand recognition, we utilised the yellow, Grey and black colours within ongoing Lithobee awareness campaign messaging.
Website evaluation and SEO strategy
Following a review of the Lithobee website, we made a number of Technical and UX (User Experience) adjustments to improve search results in relation to impressions and click throughs to the site.
We implemented a content strategy, including regular blog posting, to develop brand authority and increase the number of targeted keywords across search results. We implemented on-page SEO across the site, which included the indexing of over 600 product pages.
In the first 3 months – organic and paid traffic increased significantly, and importantly, total revenue within this period increased by nearly 200%.
- Overall, New users increased by 43%
- Organic Search was the 2nd largest channel for new users
- The number of new users from Organic Search increased by 9% with the website ranking higher for relevant keywords.
- Paid Shopping was the top channel for new users and increased by 60%
Other channels:
- Display increased by 2.5%
- Direct increased by 32%
- Paid search decreased by 17%
- Organic Social increased by 232%
Website evaluation and SEO strategy
Following a review of the Lithobee website, we made a number of Technical and UX (User Experience) adjustments to improve search results in relation to impressions and click throughs to the site.
We implemented a content strategy, including regular blog posting, to develop brand authority and increase the number of targeted keywords across search results. We implemented on-page SEO across the site, which included the indexing of over 600 product pages.
In the first 3 months – organic and paid traffic increased significantly, and importantly, total revenue within this period increased by nearly 200%.
- Overall, New users increased by 43%
- Organic Search was the 2nd largest channel for new users
- The number of new users from Organic Search increased by 9% with the website ranking higher for relevant keywords.
- Paid Shopping was the top channel for new users and increased by 60%
Other channels:
- Display increased by 2.5%
- Direct increased by 32%
- Paid search decreased by 17%
- Organic Social increased by 232%
Pay Per Click (PPC) & Social Media Campaigns
We defined ‘key word’ bidding strategies in relation to Pay-Per-Click (PPC) advertising campaigns and utilised Meta PPC to narrow down Lithobee’s target audiences.
We ran awareness and traffic ads to build brand awareness and used Meta’s algorithms to position Lithobee front and centre to audiences most likely to be interested in Lithobee’s ‘high quality framed art products’.
We worked with the Lithobee team to setup an Instagram shop and we ran various sales/product ad campaigns to maximise exposure – making it as easy as possible customers to engage and make purchases.
We spent time with the client to develop sales strategies introducing incentives to run in parallel with key events and dates across the UK calendar. A portion of ad spend delivered Corporate Awareness messaging with the majority of the spend focusing on promoting the latest products and incentives.
Pay Per Click (PPC) & Social Media Campaigns
We defined ‘key word’ bidding strategies in relation to Pay-Per-Click (PPC) advertising campaigns and utilised Meta PPC to narrow down Lithobee’s target audiences.
We ran awareness and traffic ads to build brand awareness and used Meta’s algorithms to position Lithobee front and centre to audiences most likely to be interested in Lithobee’s ‘high quality framed art products’.
We worked with the Lithobee team to setup an Instagram shop and we ran various sales/product ad campaigns to maximise exposure – making it as easy as possible customers to engage and make purchases.
We spent time with the client to develop sales strategies introducing incentives to run in parallel with key events and dates across the UK calendar. A portion of ad spend delivered Corporate Awareness messaging with the majority of the spend focusing on promoting the latest products and incentives.
Video content creation
In terms of building the Lithobee brand and grabbing attention with a view to selling beautifully framed printed artwork, video is unmatched in it’s versatility and performance. Simply put, video increases engagement over text and still images, and over time will becomes key in telling the Lithobee story.
The Greenlight Web team create Video content for use on the website in Blog posts and across social marketing campaigns, not only to promote the many ranges of products available, but also to deliver behind the scenes activities, such as the video content here, where we present the process of creating a Framed print and its delivery to the customer.
Video content creation
In terms of building the Lithobee brand and grabbing attention with a view to selling beautifully framed printed artwork, video is unmatched in it’s versatility and performance. Simply put, video increases engagement over text and still images, and over time will becomes key in telling the Lithobee story.
The Greenlight Web team create Video content for use on the website in Blog posts and across social marketing campaigns, not only to promote the many ranges of products available, but also to deliver behind the scenes activities, such as the video content here, where we present the process of creating a Framed print and its delivery to the customer.
Email Marketing
As part of the overall marketing strategy, we have created a quarterly newsletter entitled ‘FRAMED’ The aim of which, within the early issues is to introduce the brand and present the latest ranges of printed framed artworks available for purchase, along with incentives to entice subscribers to visit the website to discover more.
Building the Lithobee customer database will be key to the success of future marketing initiatives. The newsletter will contain opportunities for customers to make great savings and benefit from informative content via the ‘Tips from the Hive’ section – where tips and tricks are presented to enable customers to get the best out of their beautifully framed and printed artworks.
Email Marketing
As part of the overall marketing strategy, we have created a quarterly newsletter entitled ‘FRAMED’ The aim of which, within the early issues is to introduce the brand and present the latest ranges of printed framed artworks available for purchase, along with incentives to entice subscribers to visit the website to discover more.
Building the Lithobee customer database will be key to the success of future marketing initiatives. The newsletter will contain opportunities for customers to make great savings and benefit from informative content via the ‘Tips from the Hive’ section – where tips and tricks are presented to enable customers to get the best out of their beautifully framed and printed artworks.
