Digital Marketing Research Business – Manchester
Domain Capture Service
At Greenlight Web, we maintain all our client’s domains. Everything from domain renewals to DNS management and Office 365 setup. With domains under Greenlight Web control, you can be sure of security and that nothing slips through the cracks with our renewal system.
Management of domains goes beyond what a business already has in its back pocket. Businesses often steam ahead with a domain they chose back when the business was founded, with little regard for the threats to reputation online. Considerations must be made for domains of a similar name or even those with a different domain extension.
Domain Capture Service
At Greenlight Web, we maintain all our client’s domains. Everything from domain renewals to DNS management and Office 365 setup. With domains under Greenlight Web control, you can be sure of security and that nothing slips through the cracks with our renewal system.
Management of domains goes beyond what a business already has in its back pocket. Businesses often steam ahead with a domain they chose back when the business was founded, with little regard for the threats to reputation online. Considerations must be made for domains of a similar name or even those with a different domain extension.
Greenlight Web Eliminates the Threat of Domain Squatting
The great thing about the internet is that anyone can purchase a domain and do as they wish. But with this comes risk. Malicious actors (or even innocent entrepreneurs) can take a domain that is just like yours, other than your website ends in .com and theirs ends with a .co.uk.
What this can mean for your business is a few things. First, there can be negative reputational damage, you are seen to be unprofessional. Second, there is the threat of phishing from your website and emails; someone can easily mimic your design and unknowing clients pass their details to a malicious third party. Finally, there is the risk that a client goes to their website, rather than your own.
Greenlight Web Eliminates the Threat of Domain Squatting
The great thing about the internet is that anyone can purchase a domain and do as they wish. But with this comes risk. Malicious actors (or even innocent entrepreneurs) can take a domain that is just like yours, other than your website ends in .com and theirs ends with a .co.uk.
What this can mean for your business is a few things. First, there can be negative reputational damage, you are seen to be unprofessional. Second, there is the threat of phishing from your website and emails; someone can easily mimic your design and unknowing clients pass their details to a malicious third party. Finally, there is the risk that a client goes to their website, rather than your own.
Domain capture goes beyond protecting your business, it can also open new opportunities. For instance, yourbusiness.com may be what you have always had. But Greenlight Web suggest obtaining yourbusiness.co.uk and redirecting to your main domain would help. We then go a step further with our research and find your-business.com is also available as well as a common misspelling yourbusyness.com.
Digital Market Research
– Manchester
The marketing of businesses is always changing as it represents your living, breathing brand. While your marketing strategies are put together, Greenlight Web considers the approach taken by your industry and where the gaps lie.
To aid with brand visibility, Greenlight Web offer a market research phase where we gain a deep understanding of your landscape. It is with this information that we formulate a solution that highlights your USP while also telling your company story.
Digital Market Research
– Manchester
The marketing of businesses is always changing as it represents your living, breathing brand. While your marketing strategies are put together, Greenlight Web considers the approach taken by your industry and where the gaps lie.
To aid with brand visibility, Greenlight Web offer a market research phase where we gain a deep understanding of your landscape. It is with this information that we formulate a solution that highlights your USP while also telling your company story.
KPI Definition for Digital Marketing Clients
To measure what is working and where to invest resource, Greenlight Web track four KPIs as a standard to measure the success of our clients. These KPIs go through many of the SEO metrics like the backlinks in Google and how well social media accounts are performing.
By utilising Google Analytics tracking combined with the latest third-party tools, our team proactively promote your professional visibility.
The KPI definitions for customers are not always the same. For some clients, their LinkedIn presence is of critical importance. Yet for others, there needs to be a more significant strategy of content generation to extend the number of ranking pages. We treat each customer as their own and the KPIs will be gained by the team in the initial meeting requirement-gathering phase.
KPI Definition for Digital Marketing Clients
To measure what is working and where to invest resource, Greenlight Web track four KPIs as a standard to measure the success of our clients. These KPIs go through many of the SEO metrics like the backlinks in Google and how well social media accounts are performing.
By utilising Google Analytics tracking combined with the latest third-party tools, our team proactively promote your professional visibility.
The KPI definitions for customers are not always the same. For some clients, their LinkedIn presence is of critical importance. Yet for others, there needs to be a more significant strategy of content generation to extend the number of ranking pages. We treat each customer as their own and the KPIs will be gained by the team in the initial meeting requirement-gathering phase.
Quarterly Reporting
Our KPIs for each client are communicated with our clients each quarter. That means you are always in the loop on the latest progress being made with Greenlight Web. Our SEO service boosts your professional visibility, highlighting trends you would otherwise not know.
Competitor Analysis for New Web Projects
The competitors local to your physical area are one consideration. As too are the competitors on a regional, or national scale depending on the business. But so too are the businesses online that are ranking for the same keywords that you are targeting.
Competitor Analysis for New Web Projects
The competitors local to your physical area are one consideration. As too are the competitors on a regional, or national scale depending on the business. But so too are the businesses online that are ranking for the same keywords that you are targeting.
Solution Construct – Flexible Digital Marketing Solutions
Often the marketing problems that businesses face are multi-faceted. With our breadth of services, we can solve your most pressing problems and explore the opportunities that await. With decades of web development experience, our team is also skilled in delivering the hands-on collateral needed for events. Everything from business cards to popup banners and more.
How research impacts your business
The research phase forms a critical base for which the understanding of the current market position and direction of your business is determined. With the insights of Greenlight Web, your business will be better in the knowledge for which the opportunities and weaknesses lie. Combining the efforts of each of the five research services will promote your professional visibility.
Get in touch with a member of our team today to start your marketing journey with Greenlight Web.
