Project Description

The Challenge

The Challenge

About MPostcode

The MPostcode Business Hub is an online community of businesses, charities and consultants based in Manchester with an ‘M’ Postcode. Using their website you can view information about all MPostcode members and contact them directly.

Manchester has a thriving business community and with the current economic climate they want to make sure that the community keeps growing and improving. By offering information about local companies MPostcode want to promote business to business trading within Manchester and by keeping trade local they can reduce both cost and pollution as well as keeping Manchester’s local economy healthy. The MPostcode mission is to boost the visibility of members and provide an excellent source of information to users both locally and globally.

The Greenlight approach

nvironmental awareness is an important part of the MPostcode Business ethos, So the colour green was selected as the key colour for the brand. We developped a corporate logo that included the Bee graphic, reflecting the hard working nature of the Manchester working population. We then looked at developing the following.

  • Design and develop a WordPress Website to define the core features and benefits of becoming a member of the MPostcode
  • Develop a series of sub brand graphics to support the growing offering.
  • Deliver Post go-live SEO and Social Media Strategy to increase visitors to the website.

Our Solution

Our Solution

The Mpostcode concept is all around Open Innovation enabling Manchester businesses to find and trade with each other. To achieve this vision the Greenlight Web team were asked to create a platform website including directories and information hubs. Launched in May 2020 the membership count exceeded 400 Manchester businesses after just 6 months.

New modules have subsequently been added as subsites for example JIM (Jobs in Manchester), a free to post job board dedicated to attracting and retaining top talent.

for the city and Manchester Carbon Heroes, an award presented in recognition of Manchester companies reducing their carbon footprints. Each new module requires design, development and SEO to establish its visibility and value to members.Each module once live is then subject to an ongoing SEO and Social Media campaign to establish its value or the Manchester Business community in the virtual market.

MPostcode 1
MPostcode 2

MPostcode Graphs

MPostcode Graphs

MPostcode 3
MPostcode 4
MPostcode 5
MPostcode 6

Carbon Hero Awards
MPostcode are proud to offer a monthly award for the business with the most improved carbon footprint. In the current climate this is a sought after accolade and the winners are pushed out across each of the social channels which really puts them in a positive light. This is called the Carbon Hero Awards as is accompanied with a sub-brand featuring a logo and certificate design.

JIM – Jobs in Manchester
JIM is a sub-site accessed via MPostcode which acts as a simple jobs portal for Manchester. Businesses can post jobs for a small fee which, when verified, will show on the website automatically and candidates can apply directly on the site with their application submitted to the company who posted the job ad.

VISIT THE JIM WEBSITE
MPostcode 7
MPostcode 8

Carbon Hero Awards
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JIM – Jobs in Manchester
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MPostcode 9
MPostcode 10
MPostcode 11

Supporting Graphics for Manchester Events
MPostcode hold regular networking events across Manchester, champion various local campaigns and award business for achievements such as reducing their carbon impact – all of which require supporting graphics to keep the brand looking professional across all platforms.

SEO & Social Media Campaigns
Post website Go-live, we implemented SEO, (search engine optimization) to help establish MPostcode on the web and more specifically in local searches related to Manchester with a lot of focus on Google Local. We then created a social media strategy to define our approach to talking to businesses who would benefit from joining MPostcode. Solutions include, Google and Bing ads, PPC campaigns and social media advertising.

VISIT THE MPOSTCODE WEBSITE
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