We had a clear vision for the website. The new site needed to look modern, clean and reflect the ‘quality’ aspect of the brand. Interior Design is a competitive market place and a Google search will display endless amounts of results so the key is to deliver the message on the first page load and let the imagery & brand speak for itself. We feel that if we achieve this we will convince the user to scroll down and engage with the website.
Marren have four core services:
- Showhome Design Specialists
- Heritage Conversions
- Specification & Space Planning
- Window Dressings & Soft Furnishings
These four products should be obvious throughout the website and made clear on the home page – this ensures their core services are always clear to see which in turn improves the user journey and drives conversion. We decided to use their extensive photography catalogue to choose an image which best fit each service which will act as the ‘brand image’ for that service – this then runs continuously through the site.
For the development of the website we have used WordPress as per the clients request – they were keen to be able to add and edit content themselves which we were happy to facilitate with login credentials and a training course.