If you’re running a B2B business, chances are you’re putting real effort into your website. You’ve invested in SEO, maybe some paid ads, perhaps a LinkedIn campaign or two. People are landing on your pages. And then….nothing. No enquiry, no contact form, no call.
Here’s the uncomfortable truth: that’s completely normal. And it’s also a massive, missed opportunity.
On average, only 2% of B2B website traffic converts into a lead. The other 98% visit your site, look around, and leave, without you ever knowing they were there. In sectors like engineering and manufacturing, where buying decisions are considered and sales cycles are long, that silent majority represents a pipeline you didn’t know you had.
We’ve done something about that. Greenlight Web is now an official Leadinfo partner and it changes what we can offer you.
So what is Leadinfo, and why does it matter?
Leadinfo identifies the companies visiting your website in real time, turning anonymous traffic into accurate company names and details, and showing you exactly which pages those companies have viewed. Think about what that means in practice. A procurement manager at a mid-sized manufacturer in the West Midlands lands on your services page. They spend four minutes reading. They check your case studies. They leave without making contact. Without Leadinfo, that visit is invisible. With it, you know the company, you know what they looked at, and you can reach out while your business is still fresh in their mind.
Research shows that 83% of B2B buyers only contact a supplier once they’ve already completed around 70% of their research. Leadinfo By the time someone fills in your contact form, they’ve often already made up their mind. Leadinfo lets you get in front of them before that moment when you can still influence the decision.
It’s not just about knowing who visited. It’s about knowing who to call.
Knowing a company visited your site is useful. Knowing which decision-maker to speak to is powerful.
Leadinfo reveals the contact details of key decision-makers within visiting companies, so you can reach out to the right person at the right time. Leadinfo The platform draws on a database of over 300 million profiles, including LinkedIn profiles, email addresses, and phone numbers. And it doesn’t sit in isolation, it integrates with over 70 CRM and marketing tools, including Pipedrive, HubSpot, Salesforce, so it slots into the way your sales and marketing team already works.
For our clients, this is particularly exciting. Visitor data flows directly into your CRM, so your sales team can see exactly who’s been on the site, what they looked at, and when, without switching between platforms or chasing down information manually.
What about GDPR?
We know this is front of mind for a lot of UK businesses, and rightly so. Leadinfo processes company-level data only, not personal data, which means it typically falls under legitimate interest and does not require explicit consent. The platform is fully GDPR compliant and trusted by over 15,000 users worldwide. You get the intelligence you need without the compliance headache.
Why Greenlight Web took on this partnership
This isn’t a bolt-on or a box-ticking exercise. We took on the Leadinfo partnership because it fills a genuine gap in what most B2B businesses are doing with their digital presence.
Most of our clients in engineering and manufacturing are already producing good content, ranking for the right terms, and attracting relevant traffic. The problem isn’t visibility, it’s conversion. Visitors are arriving, but too many are slipping away unnoticed. Leadinfo fixes that. It turns your website from a brochure into an active lead generation tool.
As Diane Harvey, Head of Marketing at Greenlight Web, puts it: “So much marketing effort goes into driving traffic to a website, but without the right tools, the majority of that interest goes undetected. Bringing Leadinfo into our offer is part of our commitment to making sure our clients aren’t just visible online, they’re converting that visibility into real sales conversations.”
Is this right for your business?
If you’re a B2B business, whether you’re an MD who wants more from your marketing budget, or a marketing manager trying to demonstrate pipeline impact and your website is getting traffic that isn’t converting into enquiries, this is worth a conversation.
You’re already doing the hard work of getting people to your site. Leadinfo means you stop letting that effort go to waste.
