Unlocking the potential for sustainable business growth
Unlocking the potential for sustainable business growth
Our Services
Website design
Brand design management
Collateral template design & production
About Magnify B
Magnify B is a virtual, AI-powered adviser designed specifically for SMEs. Its affordable, SaaS-based platform delivers 24/7 access to management tools that enhance business performance through strengthened management information and integrated e-learning.
Powered by cutting-edge technology, the platform offers users a secure, intuitive and rewarding experience. With a forward-thinking accessible and highly knowledgeable approach, Magnify B delivers meaningful performance gains, continuous advancement and long-term value to its partners.
The Brief
Magnify B sought a complete redesign of its website and marketing collateral to communicate product and service information more effectively to SMEs, channel partners and prospective investors. The existing visual styling relied on outdated illustrations and an overuse of bold colour blocks, resulting in content that felt cluttered, visually inconsistent and difficult to read. The objective was to develop a modern, coherent and more informative presentation that better reflected the platform’s innovation and supported clearer decision-making for all audience groups.
Our Approach
Following an in-depth review of existing marketing collateral, we undertook a comprehensive immersion into Magnify B’s product ecosystem, audience segments and commercial goals. As a relatively new venture, the organisation had a strong foundational proposition but needed assistance to structure key messaging and bring visual clarity in order to better communicate its value effectively to SMEs, channel partners, and potential investors.
We began by refining the marketing strategy, clarifying the core value proposition, identifying key differentiators, and establishing clear messaging pillars for each audience group. This allowed us to shape communications that were concise, benefit-led, and aligned with the real needs of growing businesses seeking guidance, insights, and performance-driving tools.
Although Magnify B had an existing logo, the wider brand expression required further development. We modernised and extended the brand styling by refining the colour palette, typographic system, and graphic assets. Our objective was to create a visual identity that felt intelligent, innovative, and accessible, reflecting the platform’s AI-driven capabilities and its commitment to empowering SME owners. We also introduced a more structured use of imagery, ensuring consistency and clarity across all touchpoints.
The website redesign placed significant emphasis on UI and UX. Working closely with the Magnify B team, we restructured the site architecture to streamline the user journey, prioritising intuitive navigation, clearer signposting of product features, and stronger calls to action. This included creating more refined and edited content,
removing jargon, and ensuring messaging supported quick and informed decision making. Our design direction introduced a cleaner interface with balanced use of corporate colours, improved hierarchy, and carefully selected imagery that supported understanding rather than distracting from it.
To complement the website, we developed a suite of collateral templates and marketing materials – ensuring Magnify B had the tools to maintain brand consistency across presentations, partner documents, investor decks, and ongoing communications. These templates were built with flexibility in mind, enabling the internal team to produce polished content efficiently as the business grows.
Our Solution Benefits
Through the integration of refined marketing strategy, refreshed branding, and a user-centred digital experience, we enabled Magnify B to:
Through the integration of refined marketing strategy, refreshed branding, and a user-centred digital experience, we enabled Magnify B to:
- Present a clear, credible, and compelling value proposition aligned to the needs of SMEs, partners, and investors.
- Strengthen brand recognition with a more modern, informative, and cohesive visual identity.
- Improve user engagement and conversion through intuitive website structure, enhanced UI/UX and streamlined product storytelling.
- Communicate benefits more effectively, ensuring audiences understood the platform’s features, AI-powered capabilities, and commercial advantages.
- Produce consistent, high-quality marketing materials through a suite of professionally designed collateral templates.
- Support business growth, enabling the brand to more confidently position itself in a competitive SaaS market and attract new customers and partnerships.
- Present a clear, credible, and compelling value proposition aligned to the needs of SMEs, partners, and investors.
- Strengthen brand recognition with a more modern, informative, and cohesive visual identity.
- Improve user engagement and conversion through intuitive website structure, enhanced UI/UX and streamlined product storytelling.
- Communicate benefits more effectively, ensuring audiences understood the platform’s features, AI-powered capabilities, and commercial advantages.
- Produce consistent, high-quality marketing materials through a suite of professionally designed collateral templates.
- Support business growth, enabling the brand to more confidently position itself in a competitive SaaS market and attract new customers and partnerships.
