Disrupting visitor routines, to capture spontaneous engagement at ‘Lab Innovations’ 2025!
Disrupting visitor routines, to capture spontaneous engagement at ‘Lab Innovations’ 2025!
Our Services
- Event planning & Marketing Strategy
- Exhibition stand design & artwork creation
- Event Collateral design & production
- Digital Campaigns Design & Development
- LinkedIn Marketing
About Greenlight Computers
With nearly two decades of experience and a strategy refined to focus on Life Sciences & Healthcare, Greenlight Computers operates across a growing number of Science Park locations, delivering the core ‘IT Support, Cloud Computing & Cyber Security, Scientist need to Power Discovery.
About LAB Innovations
LAB Innovations is the UK’s largest dedicated laboratory event, trusted by leading scientists, research professionals, and global suppliers across every laboratory sector. Recognised as the key annual showcase for discovering what’s new in laboratory technology and innovation, it attracts visitors from around the world who come to explore the cutting-edge solutions shaping the future of modern science.
For Greenlight Computers, exhibiting at LAB Innovations makes clear strategic sense. This event offers a uniquely targeted platform to connect with organisations that rely heavily on secure, robust, and compliant digital infrastructures—research facilities, laboratories, universities, biotech companies, and scientific manufacturers. These environments generate and handle large volumes of sensitive data, making cybersecurity, data integrity, secure networks, and reliable IT systems absolutely mission-critical.
The Brief
LAB Innovations is a high-traffic event where visitors focus heavily on prearranged meetings with key suppliers, making it challenging for exhibitors to capture spontaneous engagement.
Our brief was to develop an exhibition presence that would disrupt that routine. An eye-catching stand and supporting campaign strategy designed to communicate Greenlight’s IT, Cloud, and Cyber Security expertise quickly and clearly. Drawing attendees in and encouraging them to stop, ask questions, to discover how Greenlight can remove technology bottlenecks enabling scientific teams to focus on discovery not tech.
Our Approach
To achieve this, we created a visually striking stand with bold messaging that immediately highlighted Greenlight’s role as a trusted technology partner for laboratory and scientific organisations. This was supported by targeted LinkedIn activity, digital campaigns, and beautifully designed collateral that reinforced core value propositions.
The stand layout, messaging hierarchy, and engagement approach enabled the Greenlight team to start meaningful conversations quickly while presenting complex IT and cyber services in a simple, relatable way for busy attendees.
Our Solution Benefits
A strong presence at LAB Innovations delivered several valuable outcomes. High stand footfall and increased brand visibility positioned Greenlight as a credible, proactive provider in the science and laboratory sector. Productive conversations with decision-makers generated a pipeline of qualified leads, with many visitors expressing direct interest in improving their IT resilience, cybersecurity posture, and cloud capabilities.
The above graphics include:
Event stand & supporting collateral design. Blog posts & promotional graphics for Social Media. Audience participation/give-away incentives – Higher & Lower card game concept
Our Solution Benefits
A strong presence at LAB Innovations delivered several valuable outcomes. High stand footfall and increased brand visibility positioned Greenlight as a credible, proactive provider in the science and laboratory sector. Productive conversations with decision-makers generated a pipeline of qualified leads, with many visitors expressing direct interest in improving their IT resilience, cybersecurity posture, and cloud capabilities.
Beyond immediate opportunities, the event helped strengthen brand recognition, expand Greenlight’s network within the scientific community, and lay the groundwork for long-term client relationships. Overall, a successful exhibition established Greenlight as a trusted partner capable of supporting laboratories with reliable, future-ready technology solutions.
