Project Description

Branding & website development for ‘Dog Detectives’

The Challenge

From their UK Training Academy, Dog Detectives have become the UK’s largest exporter
of Detection Dogs worldwide. Over the past 20+ years, Dog Detectives have trained
1000’s of dogs for customers including The UN (54 Explosive Detection Dogs currently
deployed). Experienced instructors have also delivered the most up to date handler
training programs incorporating both learning theories, reward methods and practical
training methods.

The Challenge was to promote Dog Detectives to a relatively untapped UK based
audience as global problems relating to the Covid 19 pandemic have hampered
both traveling and exporting to potential customers outside of the UK.

The Greenlight approach

The starting point was the Corporate logo and better defining visually the overall
business proposition for the UK market. We then designed and built a new
wordpress website to better present the Dog Detectives services and solutions to
UK based target customers.

Deliver a brand refresh introducing the ‘detection dog’ graphic into the logo
• Design and develop a WordPress Website to promote ‘Dod Detectives as the number one choice in the UK for the supply of high quality detection dogs’
• Update the corporate colour pallete to add clarification and consistency across
all touchpoints both digital and in print

Branding & website development for ‘Dog Detectives’

The Challenge

From their UK Training Academy, Dog Detectives have become the UK’s largest exporter of Detection Dogs worldwide. Over the past 20+ years, Dog Detectives have trained 1000’s of dogs for customers including The UN (54 Explosive Detection Dogs currently deployed). Experienced instructors have also delivered the most up to date handler training programs incorporating both learning theories, reward methods and practical training methods.

The Challenge was to promote Dog Detectives to a relatively untapped UK based audience as global problems relating to the Covid 19 pandemic have hampered both traveling and exporting to potential customers outside of the UK.

The Greenlight approach

The starting point was the Corporate logo and better defining visually the overall business proposition for the UK market. We then designed and built a new wordpress website to better present the Dog Detectives services and solutions to UK based target customers.

Deliver a brand refresh introducing the ‘detection dog’ graphic into the logo
Design and develop a WordPress Website to promote ‘Dod Detectives as the number one choice in the UK for the supply of high quality detection dogs’
Update the corporate colour pallete to add clarification and consistency across all touchpoints both digital and in print

Our Solution

Logo re-fresh
Although the existing logo was well established and liked in it’s present format, we felt
the introduction of a ‘search dog’ graphic would visually help better inform and support
the nature of the business. We continued with the landscape format as the logo will
predominantly be visible within the website environment, across vehicle livery and on
printed vinyl Banners used for display purposes around buildings and at promotional
events. All off of which best suit the landscape format.
Dog Detectives 1

Existing logo prior to refresh

Corporate Logo development
Greenlight Web designed and created a series of logo designs and colourways. The logo graphics focused on the Oyster theme showing a central pearl element linking to points of contact around a graphical globe. The colours represented the two target groups that would benefit with the services provided by Oyster Venture Partners – Global Investors and Health-Tech Entrepreneurs.
Dog Detectives 2

Our Solution

Logo re-fresh
Although the existing logo was well established and liked in it’s present format, we felt the introduction of a ‘search dog’ graphic would visually help better inform and support the nature of the business. We continued with the landscape format as the logo will predominantly be visible within the website environment, across vehicle livery and on printed vinyl Banners used for display purposes around buildings and at promotional events. All off of which best suit the landscape format.
Dog Detectives 1

Existing logo prior to refresh

Corporate Logo development
Greenlight Web designed and created a series of logo designs and colourways. The logo graphics focused on the Oyster theme showing a central pearl element linking to points of contact around a graphical globe. The colours represented the two target groups that would benefit with the services provided by Oyster Venture Partners – Global Investors and Health-Tech Entrepreneurs.
Dog Detectives 2
Dog Detectives 5

Logo options and selected new logo

Master vector logos were created for use across all applications. In Print – from brochures to large scale exhibition graphics. Digital applications – from the website to digital presentations. Plus other uses – embroidered work-ware, embossing and more.

Logo options and selected new logo

Dog Detectives 5
Dog Detectives 6

Master vector logos were created for use across all applications. In Print – from brochures to large scale exhibition graphics. Digital applications – from the website to digital presentations. Plus other uses – embroidered work-ware, embossing and more.

Dog Detectives 9

Brochure Website design and development

To help re-launch Dog Detectives into the UK market, we developed a Brochure Website
that focused on presenting the absolute expertise and wealth of experience built up
over many years by the Dog Detective team in delivering search dog solutions for
specialist requirements all over the world.

Key Disciplines were identified and case studies created to showcase the unique skills of both search dog and search dog trainer/handler. The client had a good stock of images taken of the search dog teams working together in ares as:- Explosive Detection, Drug Detection, Special Operations/Military (MWDs) and other detection areas:- Fire Investigation, Search & Rescue, Currency & Digital Media Storage Device detection.

Brochure Website design and development

To help re-launch Dog Detectives into the UK market, we developed a Brochure Website that focused on presenting the absolute expertise and wealth of experience built up over many years by the Dog Detective team in delivering search dog solutions for specialist requirements all over the world.

Key Disciplines were identified and case studies created to showcase the unique skills of both search dog and search dog trainer/handler. The client had a good stock of images taken of the search dog teams working together in ares as:- Explosive Detection, Drug Detection, Special Operations/Military (MWDs) and other detection areas:- Fire Investigation, Search & Rescue, Currency & Digital Media Storage Device detection.

Dog Detectives 10
Dog Detectives 11
Dog Detectives 12
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Dogs shipped worldwide to date.
0
54 currently deployed Explosive Detection Dogs to the United Nations (UN)
0
Separate locations worldwide that Dog Detectives specialist search dogs have been shipped too.
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Acre site owned by Dog Detectives for the sole porpoise of training detection dogs.
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Kennels
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Undercover training rooms totalling 1020m2
VISIT THE DOG DETECTIVES WEBSITE
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