Project Description

SEO strategy for Peak proteins

About Peak Proteins

Peak Proteins offer Protein Production and Structure Determination Services for Global
clients. With a wealth of experience in the Drug Discovery environment Peak Protein
scientists fulfill the needs of their clients for any part of the Gene to Structure process.

Peak Proteins tailor their professional services to fit clients requirements, whatever stage
of the process they are at. From construct design, through to expression and
purification of a desired protein. Whatever the end use, assay, high throughput screening,
biophysics or crystallisation and X-ray structure determination, Peak Proteins supply
proteins in a range of suitable formats.

The Greenlight approach

After a review of the Peak Proteins website in terms of Search engine visibility.
Greenlight web created a report with a number of actionable steps to help improve
search results. For example, we noticed room for improvement with the team section of
the site as it had all the team members consolidated onto a single page. The issue: only
one page to optimise for all the team members with a popup box for each member that
could not be properly optimised.

Run a full site review
Implement a standard SEO strategy to improve overall search results.
Build website authority via individual page optimisation

SEO strategy for Peak proteins

About Peak Proteins

Peak Proteins offer Protein Production and Structure Determination Services for Global clients. With a wealth of experience in the Drug Discovery environment Peak Protein scientists fulfill the needs of their clients for any part of the Gene to Structure process.

Peak Proteins tailor their professional services to fit clients requirements, whatever stage of the process they are at. From construct design, through to expression and purification of a desired protein. Whatever the end use, assay, high throughput screening, biophysics or crystallisation and X-ray structure determination, Peak Proteins supply proteins in a range of suitable formats.

The Greenlight approach

After a review of the Peak Proteins website in terms of Search engine visibility. Greenlight web created a report with a number of actionable steps to help improve search results. For example, we noticed room for improvement with the team section of the site as it had all the team members consolidated onto a single page. The issue: only one page to optimise for all the team members with a popup box for each member that could not be properly optimised.

Run a full site review
Implement a standard SEO strategy to improve overall search results.
Build website authority via individual page optimisation

Our Solution

A strategy for SEO success
Working with the Peak Proteins development and design team, we improved the Team section of the site by giving each team member their own page. This way we would be able to optimise the profile for each person. Most team members are prominent scientists and it would improve their own profile in search result as well as give the business more authority. We also implemented a standard SEO strategy to
improve overall search results
The results
Traffic more than doubled within 1 year from around 970 visitors per month to around 2200 visitors per month. Customer enquiries improved and the site has more visibility online with good quality traffic. The fact that this is a pharmaceutical site that deals with SARS CoV-2 proteins could be an additional factor for the increase in traffic. Being more visible in search results helped even more.

Our Solution

A strategy for SEO success
Working with the Peak Proteins development and design team, we improved the Team section of the site by giving each team member their own page. This way we would be able to optimise the profile for each person. Most team members are prominent scientists and it would improve their own profile in search result as well as give the business more authority. We also implemented a standard SEO strategy to
improve overall search results
The results
Traffic more than doubled within 1 year from around 970 visitors per month to around 2200 visitors per month. Customer enquiries improved and the site has more visibility online with good quality traffic. The fact that this is a pharmaceutical site that deals with SARS CoV-2 proteins could be an additional factor for the increase in traffic. Being more visible in search results helped even more.
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