Is Page Load Speed Important for a Website? What is page load speed? Page load speed is the time it takes to load a page on a website. The longer a page takes to load, the more visitors will hit that back button. A page should take 2 seconds to load. Anything longer than 3 seconds and you will start losing visitors. Why is page speed important? Visitors stay longer and view more pages. Your site will have better conversions if you sell something. Decreasing page load times increase conversions. Research shows that you can lose [...]
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How to Create an SEO Friendly Blog Post Blogs are one of the most popular ways for businesses and people to share their thoughts and opinions with others. It is also one of the easier ways to create brand awareness and become an authority in your business sector. This article will show you how to create an SEO friendly blog post in a few easy steps. Find a suitable topic It’s better to create topical posts and discuss or offer a solution. This way search engines will understand the context of your post [...]
Why Is Social Media So Important In Today’s World And How You Can Utilise It For Your Business! Social media marketing has very quickly become an essential business tool for companies that allows them to use social media platforms to connect and engage with their target market, potential customers, and existing ones. Billions of people are active on social media and no matter who your target market is, there are thousands and thousands of them active on multiple social media platforms that you can engage with and help spread awareness of your company and brand. The main platforms that businesses [...]
Greenlight’s Tips To Make 2021 A Great Year! At the moment, with so many new businesses being created through the pandemic but also plenty of existing companies struggling, it is crucial that companies fully utilise their IT, Telecoms, and Digital Marketing. Below, Greenlight have highlighted how our group can help your company start 2021 right! Greenlight Computers Now is the perfect time to move your business’ IT to the Cloud. Once this has been accomplished, it will increase your flexibility, enable effective Working From Home and support any and all mobile [...]
The Importance of UI/UX in Defining Your Brand One question that I get from clients whenever we talk about the importance of good design when creating a website is, ‘What is the difference between UI and UX design and how do the two elements A - play a part in engaging users, getting them to spend time on your site, and B – help achieve a favourable website ranking within search engines, once the website is live? …A great question indeed. What are UI and UX? UI stands for User Interface Design and UX is User Experience Design. Both [...]
The Fight Against Cyber Crime Escalates Cyber threats continue to grow, sadly, during the Coronavirus pandemic lockdown across the globe. The press is full of nightmare stories, but the big players are battling hard to keep us all safe. Here are some examples that act as both: Warning to be vigilant (if in doubt don’t click) and Confidence that the IT industry is pushing hard to stop the criminals Links to the best articles, commentaries and tips to protect yourselves online. From BBC news Google blocking 18m coronavirus scam emails every day. https://www.bbc.co.uk/news/technology-52319093 Coronavirus: How hackers are preying on fears [...]
Your Digital Marketing Presence is Key to 21st Century Success 75% of the World is now Working from Home, physical meetings are off the agenda, so your Digital Marketing is where you will be seen (or not). • Don’t sit there with an Unsecure website, nobody will call you. • If you have products to sell why not package them up and sell them through an E-Shop, we have recently built an E-Shop in two days with 15 products for sale, you should too!! • Make your Digital Marketing a Board level discussion, the competition certainly will be. • Do [...]
WordPress Release 5.4 RC3 The next WordPress release is due on 31st March 2020. This is for version 5.4 RC3. As with all major releases, this will have a positive impact on the performance of many websites BUT importantly a negative impact on those websites that are Plugin heavy. Plugin and Theme developers should have reviewed their products against the new release in the Beta testing phase. We recommend you ask your Digital Marketing partners to check functionality in early April and deal with any faulty Plugins with the developers. For more info visit: https://wordpress.org/news/ [...]
Advantages of Working From Home. After an initial flourish of project cancellations, the Digital Marketing industry is starting to report slightly better news. Businesses are realising that 12 weeks out maybe the ideal opportunity to focus on the long await rebrand. Working from home is offering key marketing staff time to concentrate on new messages the business wishes to give to its clients in 2020, new product and service offerings that demonstrate innovation and the springboard of a modernised brand. For those agencies targeting recognition for great work, the D&AD Awards 2020 have extended their submission deadline [...]